Case Study: UX/UI Design

BC Dairy Education Hub

I led the end-to-end design and launch of the BC Dairy Education Hub, transforming multi-year, in-person nutrition programs into a scalable, self-paced LMS platform that reached over 20,000 students and teachers across the province. Through research-driven insights, UX and design leadership, and cross-functional collaboration through three phases during 2018-2024, I integrated digital and print resources, modernized core programs, and created equity-focused learning experiences. This work demonstrates my interest in user-centered design and operational systems thinking to deliver measurable impact at scale.

Phase I:

Pilot & Digital Experimentation

Challenge:

Core nutrition education programs existed, but delivery relied on in-person workshops across the entire province of British Columbia, which limited scalability and required ongoing teacher scheduling. The organization wanted to test whether teachers would adopt virtual professional development.

My role: Lead UX Design, Marketing & Data Analytics

  • Developed a beta virtual workshop for teachers using Zoom.

  • Built registration and promotion landing pages with Unbounce, experimenting with layout, messaging, and call-to-action design.

  • Created a digital resource hub via Orangedox for downloadable classroom materials.

  • Led marketing strategy through Facebook campaigns and digital funnels.

  • Analyzed and synthesized user engagement and variant data.

Impact & Insight

  • Orangedox: 2,500+, 2,000+ unique views, 500+ downloads.

  • Unbounce: workshop attendance:1,000+ conversions, (4.14%+) from 20,000+ visitors.

  • Validated teacher demand for virtual resources and learning.

  • Prepared the organization to pivot quickly to remote delivery during COVID-19, demonstrating early foresight in digital adoption.

4.14%+ workshop conversion rate

500+ program downloads

My role: Lead UX Design, Marketing, Logistics, & Research

  • Transitioned workshops to asynchronous, bite-sized video modules hosted on Vimeo:

    • managed external graphics designer (Emerson Tanaka) and film-crew (Steve Hawkins)

    • developed workshop script

    • led on camera workshop delivery

  • Maintained:

    • downloadable materials via Orangedox

    • registration and promotion landing pages with Unbounce

    • Facebook campaigns and funnel strategies

Phase II:

Scaling & Systems Integration

Challenge:

Live and Zoom workshops became unsustainable due to staffing changes, scheduling, and no-shows, reducing ROI and reach.

Research:

Evaluate Food Explorers self-paced workshop

Teachers who had taken an in-person workshop were asked to watch our 30-minute Food Explorers workshop video series on Vimeo, and provide feedback on their experience through a 15-minute survey. Teachers who had never taught the program, but expressed interest, were also invited to participate.

Rollout:

9 Food Explorer videos filmed in British Columbia, loaded to Vimeo.

Impact & Insight

  • 100% of respondents reported they were easily able to navigate to the workshop through the linked landing page.

  • 100% of respondents reported they found the length of the workshop appropriate.

  • 100% of respondents reported they found the workshop videos engaging.

  • Validated teacher demand for online workshops.

  • Prepared the organization to pivot on-demand learning.

  • Identified gaps in Vimeo as a platform, and the need for a dedicated L:MS to handle self-paced workshops, CRM, and digital downloads.

“I liked that it wasn’t just someone talking at me. The graphics and pictures were good”

Kindergarten Teacher, SD #39

1355

teacher invitations

6.9%

click-through rate

Yes! Incredibly easy to navigate.”

Grade 1 Teacher, SD #35

32

respondents

Phase III:

Launch

Challenge:

Investigate eLearning platforms that will allow for:

  • user control over pause/rewind features

  • participant engagement through chats/emails or forums

  • resource downloads

Solution

Identified Thinkific as the new LMS platform to host nutrition programs, each inclusive of self-paced workshops, resource downloads, and ordering support.

Dashboard header

Resources

Workshops

Acknowledgements

This work was proudly supported by the Dairy Farmers of British Columbia, internal teammates at BC Dairy Association, including Erica Cahill, RD (project management, health professional, scripts, video production), Wendy Kwok (graphics design and video editing) and external vendors, including Emerson Tanaka (digital graphics design), Steve Hawkins (video production), and the Vancouver Downtown YMCA.

More UX/UI Leadership

  • Monet Goode

    FOUNDER

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    They set the tone for everything we do.

  • Emmett Marsh

    SALES MANAGER

    Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

  • Eleanor Parks

    MARKETING DIRECTOR

    Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

  • Karl Holland

    CUSTOMER SERVICE MANAGER

    Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.