Hi, I’m Joel

I’m a product designer and strategist specializing in behavior change and digital health. With over 15 years of experience, I’ve led the development of user-centered products that translate complex nutrition science into actionable, engaging experiences.

My work spans UX research, product strategy, and design execution, with a focus on building tools that improve health outcomes and expand access for diverse populations. I bring a systems-thinking approach shaped by partnerships across healthcare, education, and consumer brands, and a strong foundation in data-driven design.

With a background as a Registered Dietitian and professionally trained chef, I bring a unique perspective to product design—backed by science, rooted in cultural appreciation, and focused on real-world impact.

Let's Dive In!